MILAN — Pitti Uomo’s love story with the Antwerp faculty continues.
After inviting Ann Demeulemeester to rejoice her profession in trend through an exhibition final June, the menswear commerce present has invited Antwerp, Belgium-based Jan-Jan Van Essche as its designer venture for the upcoming version, which can run from Jan. 10 to 13 on the Fortezza da Basso in Florence, Italy.
The designer will mount a runway present on Jan. 11 at a nonetheless undiscoled location.
Born and primarily based in Antwerp, Van Essche graduated from town’s Royal Academy of Advantageous Arts in 2003 and launched his label in 2010 with a set titled “Yukkuri,” the Japanese expression for “take it simple.”
Credited for his minimalistic designs stemming from open shapes and free varieties and stripped of prospers, particulars and cultural connotations even when referencing African clothes, Japanese kimonos and medieval Belgian clothes, Van Essche debuted on the Paris Style Week schedule in 2021 with a digital showcase and held his first bodily presentation final June.
“I’m actually pleased, honored and grateful to be invited by Pitti Uomo to current our work,” Van Essche stated. “This shall be our first present ever, so it’s going to be a particular occasion for us in any case. To have the ability to maintain this primary present within the distinctive environment of town of Florence makes it further particular, one thing I might have solely dreamed of. We really feel very a lot supported in creating the presentation and are very motivated to make it an unforgettable second,” the designer added.
At first, Van Essche offered a single annual assortment, coinciding with the spring season till 2013, when the model’s enterprise viability satisfied him to introduce a second displaying of “Initiatives” specializing in his textile analysis throughout the menswear reveals in June.
Phrase of mouth and a biannual showroom in Paris have garnered him loyal stockists equivalent to Dover Road Market in Tokyo, Japan; H. Lorenzo in London, England; Joyce in Hong Kong, China, and Stijl in Belgium.
“Jan-Jan Van Essche is a reserved but emblematic determine in modern males’s trend, to an extent that he would most likely be the primary to think about superfluous any claims of gender distinction,” stated Lapo Cianchi, director of communication and occasions at Pitti Immagine. “As an alternative, he’s concerned with producing, every time, a unique model of the identical mannequin of magnificence and effortlessness and transmitting an concept of freedom. Being conscious of his discretion and the eye he pays to sustaining the fitting stability between the content material and the exhibition of his collections, I used to be unsure that he would settle for our invitation.”
The announcement follows information that Martine Rose can also be headed to Florence to unveil her model’s fall 2023 menswear assortment because the commerce honest’s visitor designer, as reported.
Pitti Uomo organizers are build up the hype across the 103rd version of the commerce honest, after June’s occasion steered enterprise was again in full drive following just a few pandemic-disrupted and digital-only editions.