MCI wins three Purple Dot 2022 Awards

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‘Hybrid Shopfloor’ – modern presentation software of the manufacturing facility of the long run at Bosch Rexroth Buyer and Innovation Middle (CU.BE) in Ulm Copyright: Bosch Rexroth AG
Purple Dot Winner 2022 within the class ‘Interface & Consumer Expertise Design’ ‘Infinity Gates’ | Immersive expertise of a diversified service portfolio

MCI, a worldwide engagement and advertising and marketing company, was awarded three Purple Dot 2022 Awards within the ‘Manufacturers & Communication Design’ competitors for designing and implementing the ‘Hybrid Shopfloor’ presentation software and the ‘Infinity Gates’ expertise on the Bosch Rexroth Buyer and Innovation Middle (CU.BE) in Ulm, Germany.

Making the ‘manufacturing facility of the long run’ and the ‘invisible’ benefits of Trade 4.0 individually tangible and experienceable within the new Buyer and Innovation Middle (CU.BE) in Ulm was each an goal and a problem. MCI, in shut cooperation with the consumer Bosch Rexroth and the companion raumHOCH, created a hybrid showcase that depends on immersive experiences to stage and interactively convey Bosch Rexroth’s modern options and the added worth for customers to guests.

“Searching for good design” – the Purple Dot Design Award is among the world’s largest design competitions. To appraise the variety on this discipline in an expert method, the Purple Dot Design Award breaks down into three disciplines: Product Design, Manufacturers & Communication Design and Design Idea. Competitions for every of those disciplines are held as soon as yearly. This 12 months, MCI received three awards within the Model & Communication Design self-discipline within the classes ‘Spatial Communication’, ‘Digital Options’ and ‘Interface & Consumer Expertise Design’.

MCI designed and developed the ‘Hybrid Shopfloor’ as an modern presentation software of the ‘manufacturing facility of the long run’ to convey Bosch Rexroth’s {hardware} and software program experience as an interactive and immersive customer expertise.

With a modular setup, the software could be simply custom-made and permits for a person communication method, tailor-made to the pursuits, and wishes of a selected goal group.

Storytelling at its greatest for gross sales, product growth and advertising and marketing: in a really brief time, the mannequin manufacturing facility has change into a longtime a part of the innovation and consulting course of at Bosch Rexroth the place clients, companions and builders share their imaginative and prescient of the ‘manufacturing facility of the long run’ and develop it additional.

‘Infinity Gates’ – immersive expertise of a diversified service portfolio on the Bosch Rexroth Buyer and Innovation Middle (CU.BE) in Ulm Copyright: raumHOCH GmbH

With the so-called ‘Infinity Gates’, MCI has added a digital part to the bodily exhibition. At enormous media portals, guests actually immerse themselves on the planet of Bosch Rexroth and might uncover nearly all features of the corporate in an entertaining approach.

The modern and intuitive management utilizing gestures not solely manifests the high-tech declare of Bosch Rexroth, but in addition permits an entertaining and particular person exploration of the specifically developed mini tales.

Based mostly on the “One Bosch Rexroth” method, not solely the present service portfolio of all know-how areas, but in addition the corporate mission and firm historical past have been built-in into the general storyline and the digital world. This permits guests to individually uncover the subjects and advantages that are related to them and to be impressed by the options from Bosch Rexroth.

Andreas Laube, Managing Director at MCI Germany
Copyright: MCI Deutschland GmbH

 Andreas Laube, Managing Director of MCI Germany, the crew chargeable for each initiatives, says:

“We’re very pleased with the popularity of our exhausting work by the honorable skilled jury. Our long-term buyer Bosch Rexroth and our crew put plenty of coronary heart and soul into this distinctive venture, which is why we significantly worth these awards.”

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