Our Girl of Rocco is increasing its presence within the menswear market with two new initiatives.
The menswear label that launched final yr as a collaboration between vogue model La Ligne and chef and restauranteur Mario Carbone is releasing its second full assortment on Thursday, in addition to introducing bespoke tailoring.
“Final time, it was clearly strictly coming from our minds, and now that we’ve a buyer, you clearly study so much about precisely who that buyer is and you’ll tailor and make tweaks whereas holding true to your model thesis,” stated Molly Howard, chief government officer of La Ligne. “We’ve used lots of the core silhouettes and items from the primary assortment, and so they’ve grown in methods round particular tailoring particulars, shade tales and iconography.”
The menswear model’s second assortment is impressed by Nineteen Eighties New York Metropolis and uniform dressing. The gathering provides streetwear items like a satin bomber jacket, assertion T-shirts, trousers and different relaxed kinds in a shade palette of burgundy, navy and white. The kinds are embellished with the Our Girl of Rocco brand, which features a crown and the phrase “By Appointment Solely,” which references how the items are limited-edition and bought in small portions, in line with Howard.
“Individuals perceive that in the event that they don’t get [the collection] once we launch it, then they’re most likely not going to get it later,” she defined. “It’s fairly restricted and there’s a amount. We’re clearly not dropping [collections] all the time, so it’s by appointment solely is how one can get the product.”
Along with the second assortment, Our Girl of Rocco can also be debuting a bespoke tailoring arm. The menswear model is internet hosting a popup throughout Artwork Basel Miami subsequent month the place it’s promoting custom-made, classic Nino Cerruti fits and blazers.
“I actually wished to do extra suiting this time round,” Carbone stated. “When initially sourcing supplies, the material minimums introduced a problem, which we now understand was a silver lining. To bypass the dedication to giant yardage, we embraced the one-off and sustainably nature of this venture. The Nino Cerruti fits are the last word nod to Italian craftsmanship, and the cuts characterize the kinds that Our Girl of Rocco would hope to design sooner or later.”
The Nino Cerruti fits are up to date with silk lining and custom-made gold buttons for the cuffs and closures. Additionally they function patches with the Our Girl of Rocco brand. Prospects can even have the items additional tailor-made on the pop-up for a greater match.
The complete Our Girl of Rocco assortment may even be out there to buy on the Artwork Basel Miami pop-up, which shall be held at ZZ’s Membership positioned at 151 NE forty first Avenue. The pop-up shall be open from Nov. 29 to Dec. 3 from midday to eight p.m.