World occasions company The Recent Group has launched a brand new division referred to as the ‘Environments Workforce’.
It’s going to deal with total viewers expertise, trying to make occasions as impactful as attainable, it says. This can embody the design of the area and infrastructure, by way of to how audiences are engaged, in addition to how they convey and work together throughout the atmosphere and past.
The crew will work carefully with the technique, inventive and content material departments all housed inside Recent – from preliminary idea improvement, by way of to execution. It’s going to deal with how current and new expertise can improve the expertise and strike the fitting steadiness between innovation and personalisation.
This new division shall be led by Graham Lord, ‘Head of Environments & Occasion Producer’ who joined Recent in November 2019. Graham has 15 years of expertise delivering giant scale occasions, exhibitions, model experiences and campaigns all around the world for the automotive, pharma, telecommunications, instructional and retail sectors. His purchasers have included Virgin, Nike, Rolex, Jaguar Land Rover, Castrol, BT and M&S.
Laura Lee, Director of Consumer Supply, has led the event and recruitment of the brand new division. She says: “To create wonderful occasion experiences, you should create wonderful occasion environments. The creation of the brand new Environments division is due to this fact a mirrored image of the wonderful expertise we now have within the enterprise and our technique to make sure a extra joined-up method of working, which solely makes our purchasers’ lives simpler and ensures the main target at all times stays on the occasion expertise itself. Now we have already had actually nice suggestions from our purchasers on the constructive influence that is making to our inventive options and operational supply”.