Southern Tide Indicators Golfer Kevin Roy as First Ambassador – WWD

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Southern Tide has signed its first skilled golf ambassador: PGA Tour rookie Kevin Roy.

Beneath the phrases of the deal, Roy would be the firm’s on- and off-course attire accomplice and can put on Southern Tide’s signature Skipjack emblem on all of his polos and pullovers whereas taking part in.

The rookie obtained his PGA Tour card in August after lower than three seasons on the Korn Ferry Tour the place he posted 4 top-10 finishes, together with runner-up on the Wichita Open. This might be his first 12 months on the PGA Tour.

“We love Kevin’s historical past and very like his trajectory, Southern Tide has seen large development within the golf group,” mentioned Carey Ann Campbell, chief government officer of Southern Tide. “Over the previous 12 months, our golf enterprise has actually taken off with the common spend on Southern Tide attire per membership at an all-time excessive. With the model’s dedication to excellence, we look ahead to supporting his profession as he embarks on this thrilling PGA journey. From partnerships to merchandise, we really feel it’s important for the model to showcase an genuine point-of-view. Kevin aligns with our coastal way of life and high quality efficiency. We look ahead to a profitable partnership.”

“I couldn’t be extra excited to affix the Southern Tide crew as their first golf ambassador,” Roy mentioned. “I really feel carefully aligned with Southern Tide, myself being an rising PGA Tour golfer, and Southern Tide being an rising golf model. As a PGA Tour member, I require high-performance merchandise that permit me to swing freely in all circumstances. Southern Tide has delivered in all facets, from on-course to off-course. It’s a bonus that the model matches my coastal Tampa, Florida, way of life. I’m trying ahead to rising with the model on golf’s largest stage.”

Southern Tide was based in Greenville, South Carolina, in 2006 and was acquired by Oxford Industries for $85 million in 2016.



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