Morrisons has confirmed a UK-first rule across hundreds of its supermarkets. The retail giant says after listening to shoppers, it brought in the “major milestone” of introducing stoma-friendly toilets in all of its stores that have accessible bathrooms. All 497 full-sized UK Morrisons branches feature wheelchair-accessible toilets.

The chain says that for people living with a stoma, shopping trips can be difficult because standard accessible toilets don’t always have the correct space or equipment. Morrisons wants to champion “independence, dignity, and comfort” for customers and workers.

A statement says: “For the many people living with a stoma, a simple trip to the shops can often come with hidden anxieties. Standard accessible toilets don’t always provide the specific space or tolls needed to manage a stoma with ease.

“By making these changes we aim to champion independence, dignity, and comfort for our customers and colleagues.

“Working alongside Colostomy UK and Scottish Parliament member Edward Mountain, we’ve ensured our facilities meet the real-world needs of the stoma community.

“Not all disabilities are invisible, but they all deserve the same level of care. These upgrades are part of our wider commitment to accessible shopping.”

The scheme, announced earlier this year, sees accessible bathrooms fitted with wall hooks to securely hang clothing or bags, supply shelves for medical supplies, discreet bins for disposal of waste, and mirrors positioned to help with quick and easy appliance checks.

The 2026 rule will not be the only new addition in Morrisons stores. The company has also teamed up with the NHS to put cancer advice on bath and shower products.

The range of nine new own-brand products, carrying messages including “be body aware” and “know the signs of cancer”.

Morrisons hopes the messages will urge shoppers to contact their doctor if something doesn’t feel right.